Who is in charge of setting up and working in the company's booth — someone from the home office, independent reps or regional field salespeople?

In charge for setting up and working in the company’s booth at medical trade fair and conference etc is appointed in accordance to the type of the trade show. A summary is given below for ease of understanding.

International Trade Show             -              Director (Marketing) and Manager (Sales and Marketing)

National Trade Show                    -              General Manager and Manager (Sales and Marketing)

State Level                                  -              Regional Dealer and Team Leader (Regional Sales)

Local                                           -              Dealer

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